Fair Trade Revolution

Edited by John Bowes

Fair Trade is now mainstream, with large companies like Cadbury’s and supermarkets such as Sainsbury’s producing and stocking many Fair Trade products. The authors of this collection, many of whom were responsible for the initial success of Fair Trade, emphasise the importance of ensuring that farmers and other producers remain the main beneficiaries. Punchy chapters, illustrated with many real-world examples, cover all the important issues including the tensions between large and small operators, the impact of recession, environmental policy and the danger of large operators embracing Fair Trade more in word than in practice.

Written by the leading lights of the Fair Trade movement, including Harriet Lamb (Executive Director of the Fairtrade Foundation) and Bruce Crowther (Establisher of the world’s first Fair Trade Town) this book will inspire activists and consumers to keep making the right choices.

Contents

·      Foreword

·      Contributors

·      Introduction

1.  A Brilliant Idea (John Bowes)

Part 1 – Producers

2.  The Impact of Fairtrade by Harriet Lamb

3.  Rachel’s Blog by Rachel Archer

4.  The Road to Freedom by Pedro Haslam and Nicholas Hoskyns

5.  Heroes and Demons by Jeroen Kroezen

Part II – Consumers

6.  Campaigning for Justice by Joe Human and Bruce Crowther

7.  A Glass and a Half Full by David Croft and Alex Cole

8.  Honesty Openness and Social Responsibility by John Bowes

9.  Banana Breakthrough by Matt North

Part III – Future Challenges

10. The Greatest Challenge by Jonathan Rosenthal

11. Tricky Waters by Tomy Mathew

12. Scale without Compromise by Harriet Lamb

13. Raising the Bar or Redirecting the Flood by Robin Murray

14. When the Rain Stops by John Bowes

·      Notes on Contributors

·      Index

About the Author

John Bowes is chairman of Twin, a producer-owned membership organisation dedicated to developing the fair trade supply chain for coffee, nuts, cocoa, sugar and fruit farmers. He previously worked for the Co-operative Group, where he was responsible for all of their ground breaking initiatives on Fair Trade. These included being the first retailer to stock Café Direct coffee, the first to introduce an own brand Fair Trade product and the first to import Fair Trade bananas into the UK.