Patrick Reinsborough
Patrick Reinsborough co-founded the smartMeme strategy and training project as a vehicle to explore the intersections of social change strategy, imagination and narrative. He lives in San Francisco.
Books by Patrick Reinsborough
Re:Imagining Change
How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World
Doyle Canning, Patrick Reinsborough
Re:Imagining Change provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the non-profit strategy and training organization, smartMeme… (more information)